Terrapin Cranberry Pumpkinfest by Terrapin Beer Company Commercial Description:
“Although this is a pumpkin beer, it is a lager and therefore doesn’t belong in the pumpkin ale category. Originally a Side Project, now a Fall seasonal in six-packs.”
We add pumpkin to the mash for yet another layer of flavor for a beer that is reminiscent of the upcoming season.
Additions: Dark brown sugar, cinnamon, nutmeg, allspice, pumpkin, pumpkin pie spices, banana esters
Terrapin Beer Company
Style: Fruit / Vegetable Beer
n the summer of 1999, I saw the Blair Witch Project in the theater after hanging out in the parking lot drinking Mad Dog 20/20 in my friends Steve’s 1976 Monte Carlo. I was 14 and about to enter my Sophomore year of high school. It was the perfect age to see a horror movie. And while I had an affinity for horror movies at the time, it was the marketing that captivated me.
Back in 1998, viral marketing and social media wasn’t a thing. So when a website popped up, www.blairwitch.com giving the story behind a legend deep in the woods of Maryland, it was beyond innovating. This low budget flash website detailed ‘biographies’ of the missing filmmakers and a history of the Blair Witch .This site was released a full year before the movie, setting the hype stage for the most profitable film of all time. The most ingenious part of this marketing campaign was the IMDB site, which listed the actors as ‘missing’ and ‘presumed dead.’
Beyond the campaigns, Blair Witch was just plain good. It is hard to imagine a time where found footage movies weren’t an oversaturated industry but it Blair Witch was inventive. The movie, at least first viewing at 14, was intense, claustrophobic and terrifying.
I have a deeply romanticized connection with the Blair Witch Project. And I am very passionate about the things that I love. So when my expectations fall short, I take it a little personally.
That is why Terrapin Cranberry Pumpkinfest and Blair Witch 3 have a sour taste in my mouth. Literally and figuratively. Both are aggressive. Cranberry Pumpkinfest has such a sour cranberry flavor it’s hard to drink. Blair Witch is so heavy handed it’s hard to watch.
Both Blair Witch and Cranberry Pumpkinfest is long suffering with no payoff, making you feel bloated and tired. The acting and flavors are crude. You won’t care what happens to the film makers and you won’t care about finishing this beer. Both make me question my love for the products they represent